Vehicle auction platform for buyers and sellers
The aim is to create a user-friendly app for sellers and dealers that simplifies buying and selling used cars. It is a central location for car listings and auctions and streamlines the process.
Platforms
Web & Mobile App
Sector
Automobile
Year
2023
Results
With 3 weeks of iterations and a week of offsite with product managers and developers, we achieved
User Goals
Dealers & Sellers
Creating a trusting and transparent environment to close the deal.
Reaching potential clients and giving customisation on the vehicles
Buyers/Bidders
To explore a variety of options for bid/purchase.
To have a simple payment and transparent vehicle documentation process
User Roles
Dealers & Sellers
Ranging from dealerships to individual sellers looking to list and auction their vehicles on the platform.
Buyers/Bidders
Individuals looking to bid and buy the listed vehicles.
Demographics
18-50 years old
Age
Netherlands
Country
Dutch & English
Language
Problem
The traditional car reselling process can be clunky and time-consuming for sellers and dealerships.
Empathy in Design Thinking
How do we build trust in selling a car online?
We simplified the process of filling the form by fetching the vehicle details and added an internal verification step to ensure that the listed vehicle is a reliable source.
