User Goals
Dealers & Sellers
Creating a trusting and transparent environment to close the deal.
Reaching potential clients and giving customisation on the vehicles
Buyers/Bidders
To explore a variety of options for bid/purchase.
To have a simple payment and transparent vehicle documentation process
User Roles
Dealers & Sellers
Ranging from dealerships to individual sellers looking to list and auction their vehicles on the platform.
Buyers/Bidders
Individuals looking to bid and buy the listed vehicles.
Demographics
18-50 years old
Age
Netherlands
Country
Dutch & English
Language
Problem
Celestorix's story is one of unwavering passion for sustainability and combating climate change. The branding was purposefully crafted to align with their mission, resonating with their audience and inspiring a movement towards a greener future.
I delivered Celestorix a compelling branding package that captured their mission and values. This included creating a captivating logo and visual identity that effectively communicated their commitment to sustainable solutions.
Empathy in Design Thinking
How do we build trust in selling a car online?
We simplified the process of filling the form by fetching the vehicle details and added an internal verification step to ensure that the listed vehicle is a reliable source.
Results
With 3 weeks of iterations and a week of offsite with product managers and developers, we achieved
