User Goals
Dealers & Sellers
Creating a trusting and transparent environment to close the deal.
Reaching potential clients and giving customisation on the vehicles
Buyers/Bidders
To explore a variety of options for bid/purchase.
To have a simple payment and transparent vehicle documentation process
User Roles
Dealers & Sellers
Ranging from dealerships to individual sellers looking to list and auction their vehicles on the platform.
Buyers/Bidders
Individuals looking to bid and buy the listed vehicles.
Demographics
18-50 years old
Age
Netherlands
Country
Dutch & English
Language
Problem
Small and mid-scale jewellers face immense challenges in creating a virtual catalogue and reaching the a wide range of customers.
Empathy in Design Thinking
How do we build trust in selling a car online?
We simplified the process of filling the form by fetching the vehicle details and added an internal verification step to ensure that the listed vehicle is a reliable source.
Results
With 3 weeks of iterations and a week of offsite with product managers and developers, we achieved
